Responsibilities

• Meta ad campaigns end to end: strategy, structure, budgets, and optimization across cold, warm, and hot audiences
• All ad copy, landing page copy, and email sequences, written by you
• Funnel and CRM buildouts in HubSpot, plus Zapier and automation, including the booking flows that feed our sales team
• A/B testing on creatives and landing pages, run rigorously and continuously
• Weekly performance reporting with honest numbers and clear next moves
• Twelve months in, you will have built our growth engine from scratch and you will know exactly which creative, which audience, and which page drives revenue, because you tested it.

Requirements

• 4+ years personally owning paid Meta campaigns, meaning you set the strategy and made the calls, not executed someone else’s brief at an agency
• A body of ad copy, landing pages, and funnels you built yourself and can walk us through, with the budgets behind them and what worked
• Deep A/B testing experience on creatives and landing pages
• Experience working alongside a sales team, so marketing and sales pull in the same direction
• Full ownership of your numbers. When something underperforms, you diagnose and fix it. Blame is not a strategy here.

Preferred

• You have done this at a company our size, roughly $1M to $10M, where you built the machine instead of inheriting one
• Experience marketing to small business owners or in real estate, hospitality, or short-term rentals
• Comfort using AI tools to move faster without letting them think for you