Responsibilities

• Build and maintain our marketing measurement foundation
• Build and maintain Marketing’s measurement, attribution, and reporting framework across channels and programs.
• Own campaign tracking, UTM governance, and lead source structure so we can trust our data and compare performance over time.
• Partner closely with Revenue Operations to ensure clean data, shared definitions, and tight alignment between Marketing and Sales in Salesforce.
• Build dashboards and KPIs that clearly demonstrate Marketing ROI and make it easy for stakeholders to understand performance at a glance.
• Own and optimize the Martech stack
• Manage and optimize the Marketing tech stack , including Salesforce, marketing automation, and analytics tools, to support end‑to‑end campaign execution and reporting.
• Establish and enforce campaign setup standards and governance so that every campaign is trackable, attributable, and reportable from day one.
• Drive net‑new lead generation and pipeline
• Design and execute integrated campaigns that generate qualified leads across digital and event channels (paid media, retargeting, email workflows, and more).

Requirements

• 3–5+ years of experience in digital marketing, with meaningful experience in marketing operations, building systems, analytics, and demand generation .
• Hands‑on ownership of CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs .
• Experience working in B2B SaaS ; experience in GovTech or public sector SaaS is a strong plus.
• Proven experience managing and optimizing a marketing tech stack (e.g., Salesforce, marketing automation platforms, analytics tools).
• Deep familiarity with campaign tracking, UTM governance, and lead source structures that support accurate attribution.
• Experience with attribution modeling and pipeline reporting , ideally in environments with longer, multi‑touch sales cycles.
• Comfortable building dashboards and KPIs that stakeholders actually use to make decisions.
• Hands‑on experience designing and executing digital and email campaigns that generate qualified leads and can be optimized over time.
• Familiarity with SEO and GEO performance tracking and partnering with Content on keyword opportunities.

Preferred

• Experience working in GovTech or public sector SaaS is a strong plus.
• Familiarity with SEO and GEO performance tracking and partnering with Content on keyword opportunities.