Director of Growth Marketing

Orange, CA (Remote)

$140K/yr – $170K/yrDirector/Executive6+ years expFull time

Posted 7 hrs ago

Job Summary

Own and scale the growth engine by leading demand generation, lifecycle marketing, ABM, paid media, and SEO while driving end-to-end attribution and cross-channel optimization.

Own the full funnel from awareness to close with a data-driven experimentation and attribution mindset
Lead a scalable demand engine across paid, organic, and AI-driven channels
Collaborate with sales on ICP and lead quality to accelerate pipeline

Job Description

Responsibilities

Demand Generation
Build a repeatable, scalable pipeline engine across marketing channels
Stand up AI-powered outbound motions
Run integrated ABM strategies across digital and offline channels for high-value accounts
Paid Media & Performance Marketing
Own paid strategy and budget across Google, LinkedIn, Meta, and relevant industry channels
Forecast investment and defend spend against targets
Set the experimentation agenda, evaluating new platforms and AI tools, and turn results into team-wide best practices
SEO & AEO Strategy
Build a keyword and content strategy that compounds over time, structured so it ranks in search and gets cited by AI engines

Requirements

6+ years in marketing, with real time leading demand gen or performance marketing at a B2B SaaS company
Proven track record building a demand engine from scratch
Experience hiring and leading a growth marketing team
Hands-on paid media expertise (Google, LinkedIn, Meta), fluent in CAC, LTV, ROAS
Experience using AI tools to scale prospecting and content
Strong SEO/AEO/content strategy chops
Dashboard and attribution fluency (HubSpot, GA4, etc)
Experience with lifecycle and ABM programs (digital + offline)
A testing mindset, decisions driven by data, not opinion
Comfortable presenting directly to senior leadership

Preferred

Dental, DSO, or SaaS experience is a strong plus
A builder who wants to create systems and teams, not just run someone else's

Benefits

Competitive salary + equity
Health, dental, vision, and 401(k)
Unlimited time off
Remote-friendly
A collaborative team that has fun while doing great work

SOTA Cloud

SOTA Cloud is a leader in cloud-based dental imaging solutions, offering an FDA-cleared platform that helps enhance patient outcomes, simplify operations, and reduce costs. Designed for practices and groups of all sizes, it seamlessly integrates imaging devices, practice management software, and AI tools—streamlining workflows and empowering teams to deliver exceptional care.

Founded in 2022

Orange, California, USA

33 employees (5 in marketing)

www.sotacloud.com