Responsibilities

• Protect business continuity: Ensure forecasting, promotions, launches, site operations, retention programs, paid media and reporting continue without disruption.
• Own DTC business performance: Maintain clear visibility to revenue, margin, traffic, conversion, AOV, subscriptions, retention and acquisition performance, and proactively identify gaps versus forecast.
• Lead and hold the contracted agency accountable: Translate Bulletproof priorities into clear agency direction, manage scope and SLAs, prioritize work, challenge recommendations and ensure execution drives measurable business impact.
• Accelerate the path back to growth: Identify and validate the highest-value revenue opportunities across acquisition, retention, subscription, merchandising, CRO, product prioritization and innovation.
• Leave the business stronger: Provide documented learnings, decisions, outstanding risks and a prioritized forward roadmap for the returning DTC leader.
• Weekly S&OE
• Maintain and update the weekly DTC revenue outlook and item-level forecast.
• Review actual performance versus forecast and identify risks and opportunities early enough to act.
• Forecast expected performance by core product/category, promotional period, subscription revenue, paid acquisition contribution and major innovation launches.
• Incorporate current traffic, conversion, AOV, inventory and media trends into the forecast.

Requirements

• 8+ years of experience in DTC ecommerce, growth or digital commerce, with prior ownership of a meaningful ecommerce P&L or revenue target.
• Strong Shopify-based DTC experience.
• Demonstrated performance marketing experience across Google and Meta.
• Strong command of CAC, ROAS, conversion, AOV, contribution margin and LTV.
• Experience with retention, lifecycle marketing and subscription businesses.
• Experience managing external ecommerce/performance agencies.
• Strong forecasting, commercial planning and analytical capability.
• Experience in consumer products / CPG strongly preferred.