Responsibilities

• Own the end-to-end B2B go-to-market strategy across Healthcare and Corporate, aligning marketing priorities with commercial goals.
• Partner with Sales leadership to understand the sales motion, define and prioritize ICPs, identify buyer needs, and translate those insights into differentiated messaging and campaigns.
• Build the full-funnel demand-generation roadmap, from awareness and lead generation through pipeline creation, conversion, expansion, and retention.
• Establish goals and KPIs for marketing-sourced and marketing-influenced pipeline, conversion, acquisition efficiency, and revenue impact.
• Own the B2B marketing budget and allocate investment based on performance and business priorities.
• Create a strong operating cadence with Sales, including shared pipeline reviews, campaign planning, lead-quality feedback, and ongoing optimization.
• Develop integrated, vertical-specific programs across paid media, organic and social channels, CRM, events, partnerships, website, and sales outreach.
• Build lead-generation and outreach strategies that create qualified demand and help Sales engage priority accounts effectively.
• Lead content strategy, paid media, and campaign execution through the team, ensuring every channel supports the broader GTM strategy.
• Translate ICP and buyer insights into value propositions, case studies, thought leadership, campaigns, and sales enablement materials that accelerate deals and improve win rates.

Requirements

• 8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership, ideally within healthcare, corporate or enterprise services, or another multi-vertical business.
• Proven track record building and scaling B2B GTM programs that generate measurable pipeline and revenue.
• Deep understanding of ICP development, segmentation, positioning, messaging, lead generation, sales motions, and funnel optimization.
• Strong partnership with Sales, with experience creating shared goals, feedback loops, and programs that improve pipeline quality and conversion.
• Experience leading multi-channel programs across content, paid media, CRM, events, organic and social, website, and sales enablement.
• Demonstrated experience developing high-performing teams and building new capabilities as a function scales.
• Strong analytical judgment and fluency with funnel, pipeline, attribution, and budget data.
• Excellent communication and stakeholder-management skills, with the ability to align creative, commercial, operational, and technical teams.
• A true player-coach who can set strategy, lead a team, and personally drive the highest-priority work.
• Startup or high-growth experience preferred.

Benefits

• 🩺 Health Insurance coverage
• 🌅 401k Plan
• 📈 Stock Options Plan granted on Day 1
• 🌟 Eligible for a bi-annual performance bonus
• ⛱ Unlimited PTO
• 🗓️ 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• 🐣 Paid Family Leave
• 🕯 Compassionate Leave
• 🥘 Monthly CookUnity meal credits
• 🤖 AI-forward workplace with enterprise access to ChatGPT and Claude