Responsibilities

• Own DTC Growth
• Own acquisition strategy and performance across Meta, Google, YouTube, CTV, paid influencer, and emerging channels.
• Own the full acquisition funnel from ad impression through landing page, lead capture, and conversion.
• Identify opportunities to improve CAC, conversion rate, lead generation, and overall marketing efficiency.
• Build channel testing and scaling roadmaps based on business goals and performance.
• Continuously identify new audiences, channels, offers, and acquisition opportunities.
• Creative + Media Strategy
• Serve as a strong creative strategist, not simply a media operator.
• Translate performance insights into creative briefs, hooks, offers, messaging, and new concepts.
• Understand what makes paid creative convert and build a disciplined, high-velocity creative testing engine.

Requirements

• 8–10+ years of experience in growth, acquisition, or performance marketing, ideally within consumer, fitness, wellness, subscription, or ecommerce businesses.
• Deep expertise across Meta and Google with broader experience across emerging acquisition channels.
• Strong creative strategy instincts and demonstrated ability to connect creative performance to business results.
• Experience owning meaningful paid media budgets and managing external agencies.
• Strong understanding of lead generation, landing page optimization, conversion, and full-funnel customer journeys.
• Experience with omnichannel, retail, franchise, or multi-location businesses is a plus.
• Highly analytical while equally comfortable with brand, creative, and consumer behavior.
• Strong leadership and communication skills with the ability to translate complex performance data into clear business decisions.