Responsibilities

• Digital Strategy Development & Ownership
• Design, build and maintain an integrated digital engagement strategy that serves both GOEX Apparel's commercial goals and Strong Family's advancement and partner growth goals
• Set quarterly targets by channel and funnel stage; build the plans to hit them
• Own the full customer/donor journey from digital first touch to hand-off to Sales or Advancement
• Conduct regular audits of channel performance and reallocate resources based on what's working
• Lead Generation — GOEX Apparel
• Develop and execute paid and organic strategies to generate qualified apparel leads across Google, Meta, LinkedIn, email, and other relevant platforms
• Build and optimize landing pages, lead capture forms, and email sequences in collaboration with the Creative Director
• Partner with GOEX Sales to define lead quality criteria and ensure smooth handoff and feedback loops
• Track cost-per-lead and lead-to-quote conversion; optimize relentlessly

Requirements

• 3–7 years of growth focused digital marketing experience
• Demonstrated track record of building digital programs that produced measurable lead generation, donor acquisition, or revenue results with numbers to back it up
• Hands-on experience with Salesforce, Claude, Fundraise Up, and Customer IO preferable
• Proficiency across the digital toolkit: Meta Ads Manager, Google Ads, email platforms (Customer IO preferred), and web analytics (GA4 or similar)
• Strong, AI enabled copywriting skills - you can write a subject line, an ad headline, or a donor ask that actually converts
• Experience managing paid media budgets with accountability for ROI
• Ability to build and present strategy, not just execute tasks, and to own results, not just activity

Preferred

• Experience in a dual-audience environment (commercial + nonprofit, or B2B + B2C)
• Familiarity with faith-based, international development, or social enterprise contexts
• Experience with SEO, SAIO, marketing automation, or account-based marketing
• Comfort with AI-powered marketing tools (content generation, audience modeling, personalization)
• You Are Probably the Right Person If
• You have a portfolio of campaigns where you can say: "I built this, it generated X leads / Y donors / Z revenue"
• You find brand awareness metrics mildly interesting and conversion metrics genuinely exciting
• You’re a high-capacity individual who enjoys having a variety of projects going at any given time
• You can hold the tension between different audiences and communicate compellingly to both