Responsibilities

• Partnering closely with the Product teams to create digital experiences for our customers to engage, retain, and grow existing users
• Defining and executing marketing plans with the rest of the Growth Marketing team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes
• Continuously optimizing programs and channels through experiments and A/B tests
• Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement
• Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users
• Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
• Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
• Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives
• Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

Requirements

• 5+ years of B2D or B2B experience in lifecycle and/or growth marketing. Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
• Drive to provide the best possible experience to our customers and users
• Deep understanding of marketing to developers or a highly technical audience required
• Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
• Passion to objectively measure your efforts and only make decisions based on data
• A collaborative mindset - you love working with others and incorporating relevant feedback
• An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
• Proven ability to turn initial ideas into successful, measurable programs that drive tangible results
• Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency

Benefits

• From employee affinity groups, to fertility assistance and a generous parental leave policy , we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys.
• equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings.