Growth Marketing Lead

Atlanta, GA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own growth and lifecycle initiatives from in-product onboarding to paid conversion, lead SEO and organic growth, and partner with design and engineering to ship growth inside the product.

  • Own signups, activation, and self-serve conversion metrics
  • Lead AI onboarding and in-product viral loops

Job Description

Responsibilities

  • Build and amplify the in-product viral loops and word-of-mouth engine with design and engineering
  • Lead the AI onboarding build
  • Own lifecycle email from signup through upgrade
  • Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever people and AI assistants look for scheduling
  • Drive information architecture and on-site conversion in partnership with design and content
  • Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup present there
  • Own the numbers: signups, activation rate, and self-serve free-to-paid conversion

Requirements

  • 5+ years in growth or lifecycle marketing at a product-led SaaS company
  • You have led in-product viral loops and self-serve conversion work, with results you can show
  • Hands-on SEO depth plus a working grasp of how AI-driven search is changing discovery
  • Fluent in the tools and the data: analytics, experimentation, email platforms, light HTML/CSS, and AI tools in daily use
  • Experience partnering with design and engineering to ship growth work inside the product, not just around it
Banyan Software logo

Banyan Software

4.9 Glassdoor

Banyan Software provides the best permanent home for successful enterprise software businesses, their employees, and customers to preserve the legacy of founders, while helping grow the business into the future.We are on a mission to acquire, build and grow great software businesses that have dominant positions in niche markets all over the world. Today Banyan has over 3,000 employees throughout the US, Canada, UK, Europe, Brazil, Australia and New Zealand. Founded in 2016 with permanent capital to preserve the legacy of founders, Banyan focuses on a buy, hold and grow for life strategy. For more information on Banyan Software, Inc. visit: http://www.banyansoftware.comWhat We Look For:- Great enterprise software businesses that have dominant positions in niche markets- We work with owners who are thinking about an exit today or further down the road- We are flexible and can be creative when we find a business that is a good fitThe businesses in the Banyan family all share a similar profile:- Annual revenues in excess of $2M-$30M - A high percentage of recurring revenue- Positive operating margins and cash flow - High customer retention and satisfaction- Happy and committed employees

Founded in 2016
Atlanta, Georgia, USA
224 employees (6 in marketing)
98% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
6 (3% of company)
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$20K
Last Raise
$20K
Debt Financing, 3 years ago

Funding History

  • Jan 2023
    Debt Financing • $20K

Traffic Signals

Monthly Visitors
23.2K
Traffic Source Mix
Search
38.9%
Direct
47.4%
Referral
8.8%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~224

Recent News

Banyan Software logo

Growth Marketing Lead

Banyan Software · Atlanta, GA · Remote