Requirements

• TRAVEL REQUIREMENTS: Less than 30 days per year
• COMPETENCIES: - Exceptional organizational and time management skills - Strong attention to detail - Ability to manage multiple projects simultaneously - Effective written and verbal communication skills - Resourceful and proactive problem-solving abilities - Ability to work independently while collaborating effectively with a team
• REQUIRED QUALIFICATIONS: - Approximately 5–7 years of relevant digital or growth marketing experience, with meaningful ownership of SEO in a competitive digital-first environment. - Deep working knowledge of SEO strategy and execution, including technical SEO, content strategy, search intent, site architecture, analytics, and performance measurement. - A marketer’s mindset: able to connect search behavior to audience needs, messaging, conversion, acquisition economics, and business outcomes. - Experience integrating organic and paid acquisition; direct paid media buying experience is useful but not required if you have successfully managed specialists or agencies and can evaluate performance. - Strong analytical fluency with tools such as GA4, Google Search Console, Ahrefs/Semrush, tag management, dashboards, and CRM/funnel reporting. - Experience managing agencies, contractors, or specialist vendors and holding them accountable for quality, pace, and results. - Comfort operating as a hands-on individual contributor in a lean environment: able to move between strategy, diagnosis, briefs, analysis, content, and execution. - Strong judgment, communication, and critical thinking. Able to simplify complex digital issues for executives and cross-functional partners.
• SUCCESS IN THE FIRST 12 MONTHS: - A clear, prioritized organic growth roadmap tied to qualified demand, enrollment, and revenue—not vanity traffic, including SEO strategy, infrastructure, optimization, and digital marketing content structure. - Reliable weekly/monthly reporting and attribution across paid, organic, website behavior, and funnel outcomes. - A functioning paid/organic feedback loop with documented tests, learning, and optimization decisions. - A scalable content and SEO maintenance process that uses internal resources and external specialists effectively. - Improved search visibility and qualified organic demand without compromising conversion quality. - SEO and measurement requirements embedded into major website, LMS, e-commerce, and CRM workflows.

Preferred

• Experience in online education, professional learning, subscription, marketplace, fintech, healthcare consumer, or another high-consideration digital product is strongly preferred.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug insurance; dependents and domestic partners eligible
• Life and supplementary insurance
• Employee Assistance Plan, including virtual and in-person mental health counseling services for individuals and families
• 401(k) retirement plan with company contributions
• Vacation, sick, personal, and floating holidays, in addition to paid holidays
• Professional development opportunities
• Paid parental leave
• At NIC, we believe that to fulfill our mission to provide access and choice to America’s older adults we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard.
• As such, NIC is an Equal Opportunity Employer, and we make employment decisions based on qualifications, merit, and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
• NIC is committed to the full inclusion of all qualified individuals. In keeping with our commitment, NIC will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr@nic.org.