Growth Marketing Manager at Function Health | USA

Growth Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

Drive end-to-end activation and growth for employer clients using AI-powered campaigns and scalable playbooks.

Own activation funnel performance across signup, conversion, and time-to-activation.
Must-have: 5–8 years in growth or lifecycle marketing with end-to-end ownership.
Standout: Experience building AI-powered workflows and cross-functional execution.

Responsibilities

Design and execute end-to-end activation strategies that drive enrollment, engagement, and utilization across employer clients.
Translate business goals into clear growth plans across segmentation, messaging, incentives, and channel mix.
Balance strategy with hands-on execution—this is not a purely strategic role.
Use AI tools to generate campaign ideas, messaging, segmentation strategies, and experimentation roadmaps.
Build and optimize AI-powered workflows for campaign creation, testing, and iteration.
Continuously identify ways to replace manual processes with AI-driven systems to increase speed and performance.
Bring new, creative approaches to growth that go beyond traditional lifecycle marketing.
Create repeatable activation playbooks that can scale across diverse employer clients.
Develop frameworks for launches, comms calendars, segmentation, and campaign execution.
Turn one-off success into repeatable, systemized growth motions.

Requirements

5–8 years of experience in growth, lifecycle marketing, or B22B activation (ideally in employer benefits, healthcare, or SaaS).
Proven ability to own and execute growth initiatives end-to-end (not just support or coordinate).
Demonstrated experience using AI tools to drive marketing workflows, ideation, and execution.
Strong experimentation mindset with experience in funnels, cohorts, and performance optimization.
Ability to operate in a scrappy, fast-paced environment with high ownership and limited structure.
Experience working cross-functionally across Sales, Client Success, RevOps, Product Marketing, and Data.
Strong communication and storytelling skills across both internal and external audiences.

Preferred

Benefits

We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged.