Responsibilities

• Develop and execute growth marketing strategies focused on customer acquisition, conversion, retention, and revenue growth.
• Manage and optimize paid digital campaigns across platforms such as Google,
• Meta, YouTube, Amazon, and other relevant channels.
• Monitor campaign performance, customer acquisition cost (CAC), ROAS, conversion rates, traffic, and other key marketing KPIs.
• Identify opportunities to improve the customer journey from awareness and consideration through purchase and retention.
• Partner with the ECommerce team to drive traffic and sales across FOTILE's DTC website and major online marketplaces.
• Develop SEO and SEM strategies to improve organic visibility, website traffic, and search performance.
• Support CRM, email marketing, remarketing, and lifecycle marketing programs to increase engagement and repeat purchases.
• Plan and execute A/B tests across advertisements, landing pages, promotions, messaging, and customer experiences.
• Analyze customer, campaign, website, and sales data to identify trends and recommend opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in growth marketing, performance marketing, digital marketing, ecommerce, or a related role.
• Handson experience managing and optimizing paid digital advertising campaigns.
• Strong understanding of the digital marketing funnel, customer acquisition, conversion optimization, and retention.
• Experience with Google Ads, Google Analytics, Meta Ads Manager, SEO/SEM,
• CRM/email marketing, and other digital marketing tools.
• Strong analytical skills with the ability to translate marketing data into actionable business recommendations.
• Experience working with ecommerce, consumer products, retail, appliances, electronics, or other consumerfacing brands is preferred.
• Experience with Amazon, retail media, or major retail/ecommerce platforms is a plus.
• Strong project management, communication, and crossfunctional collaboration skills.