Growth Marketing Manager

Responsibilities

• Own the Forage app growth plan and the channel strategy behind it, including paid social, paid search, YouTube, and UGC/influencer, and emerging channels (e.g., AEO, ChatGPT ads, etc.)
• Identify, test, and launch new acquisition channels to diversify the marketing mix as we scale
• Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention
• Manage CAC, payback, and budget allocation across channels, shifting spend based on marginal returns
• Run a disciplined experimentation program, from creative testing to landing pages to onboarding, and report and take action on key learnings
• Own campaign reporting to understand key performance drivers, and partner with Data and Product to turn those insights into roadmap and campaign decisions
• Manage agencies and vendors and hold them accountable to performance targets
• Build and own Forage's social media presence and content calendar
• Develop creative briefs, messaging, and UGC and creator programs that resonate with the households we serve
• Partner with Design, Communications, Product, and Legal to keep our creative clear, accurate, and on brand

Requirements

• 3-5 years of experience in growth or performance marketing, ideally at a mobile-first consumer company (e.g., fintech, rewards, savings, or marketplace)
• Hands-on mobile app acquisition experience, including paid social for app installs, Apple Search Ads, Google App Campaigns, and App Store Optimization, with knowledge of mobile attribution (e.g., AppsFlyer, Adjust, Branch) and iOS privacy limits
• Experience running a multi-channel mix, such as paid social, paid search, YouTube, and UGC/creator partnerships, including identifying and expanding into new channels and campaign types
• Lifecycle marketing experience across push and email (e.g., Braze, Iterable), with a focus on activation and retention
• Strong command of unit economics, including metrics such as CAC, payback period, cohort retention, and blended vs. channel-level reporting
• Experience managing agencies and vendors and owning a brand’s social media presence
• A self-starter who thrives in ambiguity, communicates clearly, can start from zero, and can influence cross-functional partners without authority

Benefits

• 100% of Medical, Dental and Vision premium coverage for yourself and dependents
• Enjoy regular team lunches at our New York or San Francisco offices, fostering collaboration and connection over great food
• A fun and caring environment that prioritizes transparency, growth, and ownership
• A talented, high-achieving, and humble team with diverse backgrounds and viewpoints
• Meaningful equity