Growth Marketing Manager

Responsibilities

• Drive measurable growth across one or more portfolio brands by identifying and executing opportunities in acquisition, conversion, retention, and monetization.
• Apply specialized growth marketing expertise where it can have the greatest impact across the portfolio.
• Collaborate closely with brand stakeholders, content teams, and product partners while moving between brands and priorities as business needs change.
• Analyze revenue, signup, funnel, and channel performance data to identify opportunities and determine what is working.
• Support campaign execution across email, web, paid, and partner channels as needed.
• Contribute to shared marketing infrastructure, including playbooks, testing frameworks, and reporting standards, to help the team move faster and work more consistently across brands.

Requirements

• 3–6 years of marketing experience with a demonstrated track record of driving revenue.
• Bachelor’s degree or equivalent experience preferred.
• Experience in subscription, retention, or lifecycle marketing, or a strongly data-driven performance marketing background.
• Comfortable working with funnel metrics, conversion flows, cohort analysis, and LTV/CAC-style thinking.
• Proven ability to work across multiple products, brands, or business lines and manage changing priorities.
• Strong analytical skills, including experience using spreadsheets and dashboards to turn data into action.
• Excellent collaboration and cross-functional teamwork skills.
• Comfort with and interest in AI tools and emerging technologies.

Preferred

• Experience in education, certification/exam prep, or subscription-based digital products.
• Familiarity with lifecycle/CRM platforms such as MailerLite, HubSpot, or similar tools.
• Experience working within a portfolio or multi-brand company structure.