Responsibilities

• Develop and execute a lead acquisition strategy across purchased leads, aggregators, and paid channels
• Manage relationships with lead vendors and aggregators (e.g. LendingTree, Bankrate, Realtor.com) — negotiating contracts, evaluating quality, and optimizing spend
• Own performance marketing vendor and agency relationships, holding partners accountable to cost-per-lead and conversion benchmarks
• Analyze lead source performance and allocate budget to highest-ROI channels
• Work directly with loan officers to train and guide them on best practices for working and converting leads
• Collaborate with the Demand Generation Specialist to ensure purchased leads flow seamlessly into nurture campaigns
• Build dashboards and reporting frameworks to track lead volume, cost, quality, and conversion rates
• Stay current on mortgage industry trends, competitor lead strategies, and emerging acquisition channels

Requirements

• 4–6 years of experience in growth marketing, performance marketing, or lead acquisition — mortgage or financial services experience strongly preferred
• Proven track record managing lead vendors, aggregators, or performance marketing agencies
• Strong analytical mindset — comfortable with cost-per-lead, conversion metrics, and ROI analysis
• Experience working cross-functionally with sales teams or loan officers
• Excellent negotiation and vendor management skills
• Self-starter who thrives in a fast-paced, on-site environment
• Familiarity with CRM platforms (Salesforce a plus) and lead management workflows

Preferred

• Experience with mortgage lead aggregators (LendingTree, Bankrate, Realtor.com, Zillow)
• Background in training or enabling sales teams
• Google Ads or Meta Ads experience as a complement to vendor-managed campaigns