Responsibilities

• Run acquisition experiments across dev-centric channels: including developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, and community sponsorships. Launch campaigns with intention and scale the ones that earn it.
• Own paid media targeted to developers, from awareness placements through paid influencer videos, livestreams, and articles, with real budget discipline and a clear read on cost per sign-up. You own paid and measured channels (paid media, attribution, paid experiments). A Developer Advocate owns organic and earned channels (community, content, talks, authentic presence).
• Own channel and campaign attribution, building an honest measurement picture in a market where developer attribution is genuinely complex, and reporting against sign-ups, first meaningful usage, and activation rather than impressions.
• Execute the Bluebox content pipeline across blog, social, and paid placements, turning editorial direction into shipped content on a cadence the team can rely on.
• Experiment with search, AI-SEO, and LLM Optimization as acquisition channels, learn how developers and their coding agents actually discover tools, and feed what works back to the team.

Requirements

• 2–3 years of hands-on experience owning growth, performance, or demand generation marketing for a developer-focused or deeply technical product.
• Time at a startup or growth-stage team, where iterative, non-deterministic work is familiar territory. Most things won't work on the first attempt, priorities shift as the business evolves, and the answer to "what's next" comes from data you've captured and analyzed yourself.
• A track record of owning at least two acquisition channels end to end, taking at least one from a scrappy experiment to something repeatable you can point to.
• Fluency with funnel analytics and attribution. You build your own dashboards, you challenge what a number actually means, and you design tests that answer the question rather than decorate a decision that's already been made.
• Hands-on paid media execution across dev-native surfaces such as paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, and developer ad networks.
• The ability to market to developers without sounding like marketing. You read the newsletters they read, you understand why most B2B campaigns fall flat with this audience, and you'd rather ship something genuinely useful than something polished.
• AI-native ways of working. Show us the agents, automations, and tooling you actually use day to day.
• Comfort with ambiguity and with being wrong. Most experiments will not work. The job is to identify that quickly, document what you learned, and redirect the budget to what does.
• Independent by default. You'll be the sole person focused on developer acquisition for the foreseeable future, owning both the strategy and the execution as an individual contributor. That said, you won't be working in isolation, the broader Bluebox GTM team is experienced, hands-on, and genuinely invested in getting into the detail alongside you.
• Strong written, verbal, and presentation skills, with confidence engaging stakeholders and senior leadership.

Preferred

• A developer background, or enough coding and coding-agent experience to ship landing pages and instrument experiments yourself.
• Experience with SEO and answer-engine optimization for technical audiences.

Benefits

• Dynatrace is a leader in unified observability and security.
• We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
• Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
• You'll get to work at the forefront of innovation with Dynatrace Intelligence—the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next— automatically.
• Over 50% of the Fortune 100 companies are current customers of Dynatrace.