Growth Marketing Manager

New York City, NY (Hybrid)

$95K/yr – $115K/yrMid Level3+ years exp

Posted 1 day ago

Job Summary

Own the content ecosystem at Datavations, driving editorial calendars, trade show orchestration, data storytelling, and brand operations across campaigns.

  • Own editorial calendar and publishing cadence
  • Lead trade show strategy and pipeline generation
  • Develop data-driven thought leadership and external storytelling

Job Description

Responsibilities

  • Content Strategy & Production
  • Own the editorial calendar for industry trade publications and coordinate submissions, deadlines, and approvals
  • Write and edit articles, blog posts, one-pagers, and case studies that translate our data into stories manufacturers care about
  • Manage the company blog and website content pipeline, including SEO-informed topics and publishing cadence
  • Develop content themes tied to industry seasonality, product launches, and trade show cycles
  • Events & Trade Shows
  • Plan and execute Datavations' presence at industry trade shows and conferences, including booth logistics, speaking opportunities, and hosted experiences
  • Own event strategy end-to-end: format, budget, attendee targeting, vendor coordination, and post-event follow-up
  • Identify and evaluate new event opportunities based on audience alignment and ROI potential
  • Coordinate with Sales on event-driven pipeline generation and lead capture

Requirements

  • 3-7 years in content marketing, event marketing, or a related B2B marketing role
  • Strong writing and editing skills with a portfolio of published work (trade press, blogs, case studies, or similar)
  • Experience planning and executing trade shows or industry events from start to finish
  • Ability to translate complex data into clear, audience-appropriate narratives
  • Familiarity with the building materials, home improvement, or manufacturing supply chain (or a demonstrated ability to learn technical industries quickly)
  • Comfort working in a fast-moving startup environment with limited hand-holding

Preferred

  • Experience with CMS platforms (Webflow, WordPress, or similar)
  • Familiarity with marketing automation tools (HubSpot, Mailchimp, or similar)
  • Background in retail, CPG, or industrial B2B marketing
  • Understanding of SEO fundamentals and content analytics
  • Experience creating content from data or analytical outputs
  • Knowledge of the home improvement retail channel (Home Depot, Lowe's, independent dealers)
Datavations logo

Datavations

4.3 Glassdoor

Insights-Driven Analytics for Smarter Retail Decisions within the Home Improvement industry.Datavations delivers market intelligence built exclusively for the home improvement and building materials industry. Our proprietary data and insights-driven analytics help manufacturers respond faster to retail shifts, uncover growth opportunities, and make smarter decisions at scale. We partner with business intelligence, sales, supply chain, pricing, inventory, distribution, and marketing teams to provide timely visibility into competitive activity across major retailers like Home Depot, Lowe's, and Menards with plans to expand into additional industry retailers in the near future. Whether it is tracking assortment changes, identifying pricing trends, or spotting inventory risks, Datavations equips you with the actionable insights needed to grow market share and revenue — before your competitors do. Our platform includes a suite of purpose-built tools: * Assortment Optimizer: Identify assortment gaps and opportunities across key retail accounts * Inventory Optimizer: Uncover inventory risks and opportunities to improve in-stock performance and on-shelf availability. * Pricing Optimizer: Monitor pricing and promotional trends to inform smarter pricing strategies. * Market Watch: Stay on top of category-level and competitive shifts with timely, easy-to-digest market insights.At Datavations, we turn complex retail data into clear, prescriptive actions — helping manufacturers build stronger retail partnerships and outperform the competition.

Founded in 2020
New York, New York, USA
59 employees (3 in marketing)
82% recommend to a friend

Salaries

Posted range

$95K/yr – $115K/yr

Taken straight from the job posting.

See all Datavations salaries

Marketing Team

Marketing Team Size
3 (5% of company)
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.9M
Last Raise
$4.2M
Seed, 3 years ago

Funding History

  • Aug 2023
    Seed • $4.2M
  • Nov 2021
    Pre Seed • $2.7M

Traffic Signals

Monthly Visitors
637
Traffic Source Mix
Search
46.6%
Direct
37.1%
Referral
4.8%
Social
10.3%
Paid
1.1%

Headcount Trend

Current headcount: ~60
Datavations logo

Growth Marketing Manager

Datavations · New York City, NY · Hybrid