Growth Marketing Manager

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid media execution and analytics across search, social, and creator-led advertising to scale performance for a wellness brand.

  • Own end-to-end paid media setup and optimization across Google, YouTube, Meta, TikTok, and programmatic.
  • Must-have: 2–4 years of hands-on paid media across search and social platforms.
  • Strong data chops with cross-channel analysis; familiarity with Shopify ecommerce metrics.

Job Description

Responsibilities

  • Paid Media Execution & Optimization
  • Support - build, launch, and optimize campaigns across:
  • Paid Search (Google) and YouTube
  • Programmatic & CTV (where applicable)
  • Meta, TikTok
  • & More
  • Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
  • Execute structured creative tests across formats, creators, and platforms
  • Support scaling decisions through in-platform analysis and experimentation
  • Analytics, Reporting & Measurement
  • Pull and analyze performance reports across channels
  • Conduct cohort analyses and funnel analysis using platform data + Shopify
  • Analyze halo effects and cross-channel impact
  • Partner on attribution thinking (platform metrics vs blended performance)
  • Translate data into clear insights and recommendations
  • Creator-Led Advertising & Partnerships
  • Support execution and reporting for creator-led advertising
  • Help manage performance tracking as creator content flows into:
  • TikTok
  • YouTube - Meta? (Note: included as per text) - Analyze creator performance across channels and formats - Help surface insights on what content, creators, and narratives scale best? (Preserve wording)
  • Workflow & Automation
  • Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
  • - Help streamline processes for testing, reporting, and insights
  • - Constantly look for ways to move faster without sacrificing rigor

Requirements

  • 2–4 years of hands-on paid media experience across paid search and paid social platforms
  • Experience working directly inside paid platforms (not just overseeing)
  • Strong analytical mindset — comfortable with data, cohorts, and performance analysis
  • Familiarity with Shopify and ecommerce performance metrics
  • Understanding of how channels interact and drive incremental growth
  • Interest in creator-led advertising and performance storytelling
  • Comfort moving fast, testing often, and owning results

Preferred

  • Experience scaling budgets across multiple paid channels
  • Exposure to MMM, incrementality testing, or blended reporting
  • Experience working with creators or UGC-style content
  • Strong comfort using AI tools to improve efficiency
  • Background in paid search and/or programmatic / CTV

Benefits

  • Fully-paid health, dental, and vision insurance
  • Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Create Wellness, Inc. logo

Create Wellness, Inc.

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old.What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space.Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Founded in 2022
New York, New York, USA
42 employees (7 in marketing)

Traffic Signals

Monthly Visitors
142.4K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
37%
Direct
49.1%
Referral
6.4%
Social
6.5%
Paid
0.9%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
7 (17% of company)

Funding

Total Funding
$5M
Last Raise
$5M
Series A, 2 years ago

Funding History

  • Sep 2024
    Series A • $5M