Growth Marketing Manager

Responsibilities

• Learn how controllers and accounting teams evaluate software, and turn customer conversations into clear positioning and campaign ideas.
• Write and ship landing pages, email campaigns, product stories, and practical content that speaks the language of accounting buyers.
• Run focused acquisition experiments across channels such as search, LinkedIn, newsletters, webinars, and partnerships, with a clear hypothesis and budget.
• Improve conversion across the website, signup flow, demo requests, and follow-up, working with the product and sales teams.
• Build a useful measurement process that connects marketing activity to qualified pipeline, customer acquisition, and spend.
• Turn successful experiments into repeatable campaigns and stop work that is not producing useful results.

Requirements

• Experience running B2B software marketing campaigns from idea through execution and measurement, with examples of business results.
• Strong writing and editing. You can explain a product clearly and create useful content without relying on jargon.
• Comfort with channel analytics, conversion funnels, and attribution limits. You can make a practical decision with imperfect data.
• The ability to prioritize a few worthwhile experiments, manage a budget, and execute independently.
• Close collaboration with sales and product, and curiosity about the daily work of accounting and finance teams.

Preferred

• Experience with accounting or finance software, an early-stage B2B company, product-led acquisition, or marketing to controllers and CFOs. Familiarity with SEO, paid search, and lifecycle email is useful.