Senior Director, Growth Marketing (Alma)
BBG Ventures
New York City, NY (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
4 hrs ago
Growth Marketing Manager -Chicago or New York
Chicago, IL (On-site)
$100K/yr - $152K/yr (Est.)Senior LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive AI-enabled ABM and demand programs with strategic guidance and human judgment.
- Use AI to accelerate audience research and define ABM target accounts.
- Must-have: experience running real campaigns with AI and martech.
- Standout: operates AI-enabled marketing machine with strategy, judgment, and creativity.
Job Description
Drive AI-enabled ABM and demand programs with strategic guidance and human judgment.
- Use ChatGPT and research tools to accelerate customer, account, and market research.
- Combine human judgment with intent data to define priority audiences and ABM target accounts.
- Translate AI-generated insights into clear strategic direction for campaigns and content.
- Design and execute ABM and demand generation campaigns across email, LinkedIn, paid media, website, and owned channels.
- Use Sitecore AI and Salesforce Marketing Cloud to personalize journeys and experiences at scale.
- Act as the βconductorβ β deciding what gets automated, what gets reviewed, and what gets refined by humans.
- Oversee production of campaign content, thought leadership, and owned media using AI-powered tools.
- Ensure content quality, brand voice, accuracy, and differentiation β AI assists, humans decide.
- Optimize content for SEO and GEO, testing formats, tones, and narratives rapidly.
- Orchestrate content distribution across channels using automation and AI-driven recommendations.
Icreon
Founded in 2000 and headquartered in New York City, Icreon helps brands achieve Digital Velocity by providing strategic direction and building new digital solutions tailored to their business needs, ensuring they move in the right direction at the right speed.With deep expertise in experience transformation, composable commerce, digital product innovation, and data & AI, Icreon is trusted by industry leaders navigate the complex digital landscape and build digital experiences to maximize value across the customer journey.
