Responsibilities

• You own the strategy for what gets found on briefs.co and where that traffic lands, across roughly 100 articles a day.
• You own list growth for Market Briefs, which goes out to hundreds of thousands of investors every weekday, plus every path that gets a reader onto that list in the first place.
• Referral campaigns are yours to build, not to inherit.
• You own our company social channels, not the posting itself, but the data-driven plan behind it and the honest read on what actually brings people back.
• You work hand in hand with the person running paid acquisition, because organic and paid should not be two separate strategies that meet once a quarter.
• As for AI, you use it every day and you push what we do with it further every month.
• We will know your number every week, and there is only one. Leads.
• You set the strategy, you bring them the data on what is working, and you win by making their work reach more people.
• You own your asset. When something works you are already scaling it, and when something is broken you say so and then fix it anyway.
• You don’t have to be a financial expert, but you do need to be genuinely interested in money and markets.

Requirements

• You have actually done this. Three to five years is the sweet spot.
• We are not looking for fifteen years of strategy decks, we are looking for somebody who has been in the game and can walk us through results.
• You know search the way it works now. SEO, answer engine optimization (AEO), generative engine optimization (GEO).
• If you have not thought about how your work shows up inside an AI answer, you are already behind on this one.
• You know email marketing. Not just sending campaigns, but also growing a list and keeping it healthy.
• You understand how a sales model works. You know what a lead is worth, what happens to it after you hand it over, and why a bigger number of worse leads is not a win.
• You use AI every day and you are honest about what it is good at (a lot). At the same time, you are honest about what it isn’t great at (also a lot). Claude, ChatGPT, n8n, whatever gets the job done.
• You can build a repeatable workflow, not just type a prompt.
• You move at a pace that surprises people.
• You write things down. What you tried, what it did, what you learned when it didn’t work.

Preferred

• GA4, Ahrefs or Semrush, HubSpot, Customer.io, and any real experience growing a media or newsletter audience rather than a software product.