Responsibilities

• Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, closed-won revenue, expansion pipeline influenced, and retention/NRR impact.
• Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns.
• Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement.
• Owns lifecycle marketing for the existing customer base — designing which campaigns and nudges reach which accounts, and when, based on usage signals, renewal timing, and expansion readiness — in close partnership with CS and Account Management on health scores and triggers.
• Supports the creation and execution of ABM initiatives targeting high-value prospects and existing customers, and coordinates customer story sourcing — pulling positioning from PMM and handing production to Creative — as a campaign orchestrator rather than a content creator.
• Manages community-building efforts for existing customers, fostering engagement and advocacy through forums, user groups, and other channels that strengthen retention and expansion.
• Leverages AI tools and workflows to drive campaign efficiency — from audience segmentation and personalization to content generation, performance analysis, and marketing automation — continuously identifying opportunities to apply AI across the marketing stack.
• Partners with outside agencies/contractors to support growth marketing efforts.
• Owns and optimizes the marketing/sales technology stack to support automation and attribution reporting.
• Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models.

Requirements

• Minimum 5+ years of digital marketing experience at a B2B SaaS organization
• Experience working in the Market Research / Consumer Insights industry highly desirable, although not required
• Highly proficient in HubSpot’s marketing automation software
• Demonstrated experience in digital ad platforms (Google Ads, LinkedIn)
• Fluent in project management software
• History of working effectively in remote, fast-paced and high growth environments
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building, launching and reporting on campaigns using MA/CRM platforms
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of the role that content plays in the B2B buyer's journey

Preferred

• Experience working in the Market Research / Consumer Insights industry highly desirable, although not required

Benefits

• A work environment built around empathy, creativity, curiosity, organic growth and an abundance mindset. We’re a fun and vibrant group of people, dedicated to p utting in the hard work to make a platform we are proud of, serving the needs of our clients with empathy, and making aytm an incredible place to work . We were recently awarded 2021 Inc 5000 Fastest-Growing Private Company and 2021 Inc Best Places to Work. We’re also fully virtually, which means you’ll be working remotely from the location of your choosing* (home, coffee house, library). While being a Zero-commute company and providing you with an amazing level of freedom, convenience, and flexibility, it requires a certain inner discipline and capacity to be effective at a distance. Remote work experience is preferred, but not required.
• - Unlimited PTO - With a required minimum number of days taken each year
• - Affordable Insurance -$0 deductible Health plans plus dental, vision, and more!
• - 401k retirement - Account with automatic company contributions
• - Flex Work - Work when and how it makes sense for your life, and your team
• - Dependent Care - a pre-tax benefit account that you can fund to pay for eligible dependent care services
• - Professional Development - Bring your professional Development needs to the table and get your career nourished
• - Travel Programs - We have various company-funded travel programs for ALL employees despite role or level.
• - In-Home Snack allowance - Who doesn’t love some yummies to get you through the day?
• - Cellphone/Internet credits - Get tax-free credits to use toward your cell phone and internet utilities.