Responsibilities

• Own HubSpot as the central system for marketing automation and campaign execution.
• Build and orchestrate multi-channel programs that deliver measurable revenue impact.
• Be hands-on with execution, moving quickly to test, learn, and continuously improve performance.
• Take ownership of demand-gen at a growing company, with room to shape the functions as we scale.
• Build and execute the monthly newsletters for Attain and our key accounts.
• Build and launch a new nurture sequence in HubSpot for a specific buyer persona or product vertical.
• Analyze performance data from recent campaigns and adjust targeting, messaging, or channel mix based on what's working.
• Develop email and paid social campaigns that deepen relationships within agency accounts, or work with the partnerships team to identify and nurture the right account profiles.
• Optimize paid media campaigns on LinkedIn, testing new creative or audience segments to improve conversion rates.
• Work with Product Marketing to include messaging about upcoming new products within marketing communications.
• Refine lead scoring models or routing logic to ensure Sales receives the most qualified, sales-ready leads.
• Create performance reports that connect marketing activity to pipeline generation and revenue outcomes.
• Test new landing page variations, email subject lines, or calls-to-action to improve conversion paths.

Preferred

• 5+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or data/technology environments; experience in high-growth organizations is a plus
• Strong proficiency in HubSpot including workflows, lifecycle stages, reporting, and marketing automation
• Experience building nurture programs, lifecycle campaigns, and behavioral workflows
• Experience working with Salesforce data and integrations into HubSpot
• Strong analytical skills with demonstrated experience analyzing performance and revenue impact
• Excellent project management and organizational skills with the ability to own programs from concept through optimization
• Strong written and verbal communication skills with the ability to collaborate across teams and influence without authority
• Building account-level engagement programs within agencies or partner ecosystems
• Experience running or supporting paid media campaigns on LinkedIn and other platforms.
• Creative skills including proficiency in Google Slides, Figma, or with other design tools