Responsibilities

• Build and run 1:1 programs for our highest-value accounts, including custom content, personalized digital experiences, executive outreach, direct mail and high-touch moments designed around a specific buying group.
• Develop and scale 1 programs for account clusters based on industry, use case or buying trigger, with messaging and offers built specifically for each audience.
• Own account selection and tiering with Sales and leadership, continuously refining the target account list as priorities, coverage and market signals change.
• Turn account intelligence into action by mapping buying committees, organizational priorities, active initiatives, technology environments and competitive context.
• Orchestrate coordinated account plays across email, LinkedIn, paid media, direct mail, events and executive outreach so every touch reinforces one clear story.
• Partner with AEs and SDRs on account planning, outbound sequences, offers, CTAs and follow-up strategies for accounts in active programs.
• Lead recurring account interlocks with Sales to review engagement, buying signals, opportunity movement and next best actions.
• Create the enablement sellers need to execute, including account briefs, talk tracks, sequences, messaging and follow-up assets.
• Own executive field programs for priority accounts, including dinners, roundtables, VIP experiences and the follow-through required to turn engagement into qualified opportunities.
• Instrument and measure the ABM motion end to end, including engagement scoring, intent signals, seller alerts, account penetration, meetings, pipeline creation and deal velocity.

Requirements

• 6+ years of B2B marketing experience, including 3+ years building and running account-based programs against named target accounts, with experience targeting Fortune 100 companies.
• Demonstrated experience executing true 1:1 and 1 ABM programs, not broad demand generation campaigns repackaged as account-based marketing.
• A strong track record of partnering directly with enterprise sellers, aligning around shared priorities and earning credibility with sales teams.
• Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, Terminus or RollWorks, plus personalization platforms such as Mutiny or Folloze.
• Fluency across the broader go-to-market stack, including CRM, marketing automation, enrichment and sales engagement platforms.
• Experience marketing into complex enterprise buying committees with long sales cycles, multiple stakeholders and multi-threaded opportunities.
• Strong writing and content development skills, with the ability to create messaging for a specific account, persona and buying context.
• Strong analytical judgment and the ability to connect account engagement to pipeline outcomes, identify what is working and communicate results clearly to leadership.
• Active experience using AI tools in day-to-day marketing work, including LLMs such as ChatGPT, Claude or Gemini.
• Strong project management skills with the ability to run multiple high-touch account programs at different stages simultaneously.

Preferred

• Experience building an ABM function from the ground up in a startup or high-growth environment.
• Experience marketing AI, automation or enterprise workflow products.
• Domain experience in healthcare and life sciences, financial services or media and technology.