Responsibilities

• Lead the strategy and execution of inbound marketing programs that drive awareness, traffic, lead capture, and conversion for 4ocean’s B2B and partnership business.
• Own the website as a lead-generation and storytelling engine, improving landing pages, conversion paths, forms, calls-to-action, and user journeys to increase qualified pipeline.
• Build and manage a content marketing engine that includes thought leadership, case studies, landing pages, one-pagers, email nurture content, partner proof points, and other assets that help brands understand the value of partnering with 4ocean.
• Develop and optimize SEO and organic content strategies that increase discoverability among brand, sustainability, ESG, procurement, and partnership decision-makers.
• Build and manage lifecycle email programs and automated nurture flows in HubSpot to move leads from inquiry to marketing qualified lead to sales qualified opportunity.
• Support re-marketing and account-based marketing efforts that engage high-value target accounts with relevant content, proof points, and conversion pathways.
• Manage and optimize the marketing technology stack, including HubSpot, analytics, reporting, website tools, and other platforms that improve campaign execution and funnel visibility.
• Track, analyze, and report on key performance indicators including website conversion, marketing qualified leads, sales qualified leads, funnel conversion, campaign performance, and marketing contribution to pipeline.
• Partner with the Account team and Creative team as a strategic point of contact to support partner launches, campaigns, activations, and ongoing account growth.
• Create strong creative briefs that clearly define business goals, audience, message, deliverables, timelines, and success metrics for activation work.

Requirements

• 5–8 years of experience in growth marketing, demand generation, revenue marketing, or B2B digital marketing.
• Proven experience building inbound programs across web, content, SEO, email, and lifecycle marketing.
• Hands-on experience with marketing automation and CRM tools, ideally HubSpot, including workflows, lead nurturing, segmentation, and reporting.
• Strong content marketing instincts and the ability to brief, shape, and improve content that converts.
• Solid understanding of website optimization, conversion strategy, analytics, and funnel measurement.
• Experience working cross-functionally with creative, sales, and account teams.
• Strong project management skills with the ability to manage multiple priorities and move quickly without losing quality.
• Excellent written and verbal communication skills
• Able to work independently and as part of a team
• Skilled at collaborating with a team while working virtually from home
• Willing & able to travel as required

Preferred

• Interest in sustainability, brand partnerships, impact storytelling, or mission-driven business is strongly preferred.