Responsibilities

• Manage and develop the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation.
• Own and evolve Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects.
• Build and run a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works.
• Scout, pilot, and scale emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.
• Partner with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes.
• Partner cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation.
• Use AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team.
• Report on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations.