Growth and Marketing Lead

Responsibilities

• Develop positioning and messaging for technical buyers across the company's marketing channels.
• Create technical content, launch announcements, case studies, and product teardowns for AI engineers and founders.
• Lead SEO, generative engine optimization, and AI-native distribution to improve discoverability.
• Design and execute creative campaigns, including unconventional approaches, to build awareness in the voice and conversational AI space.
• Build the inbound pipeline through experiments across social, email, paid, and community channels, measuring results and iterating.
• Lead product marketing and launches, including competitive positioning and sales enablement materials.
• Build community and ecosystem presence through events and co-marketing initiatives.

Requirements

• At least 3 years of startup marketing or growth experience, with hands-on work and a portfolio demonstrating results.
• Strong storytelling and writing skills for technical audiences, including AI engineers and founders.
• Experience tracking campaign effectiveness, creating marketing reports, and optimizing campaigns based on data.
• Familiarity with product-led growth metrics and systems.
• Experience with SEO and generative engine optimization, plus measurable improvements in organic reach.
• Ability to work independently and build programs from scratch; experience with technical SaaS, developer tools, AI infrastructure, customer stories, or community programs is valuable.