Growth Marketing Lead at Newform ($160-450k OTE)

Responsibilities

• Oversee annual media budgets of $5M–$50M across channels, primarily Meta, TikTok, and Google
• Lead client relationships and communication, including regular meetings and QBRs
• Develop cohesive growth strategies with creative at the center of the paid ads program
• Translate creative performance data into actionable strategy for clients, creative teams, and media buyers
• Proactively identify optimizations to improve media efficiency and scalability, including work outside the dashboard such as funnel strategy, signal quality, offer testing, and measurement
• Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled spend

Requirements

• 7+ years of paid media experience, with agency and/or consumer app experience highly preferred (at least 2 year of experience in management roles)
• Deep expertise in Meta required
• Experience managing accounts with seven-figure annual media budgets
• Strong presentation skills, including the ability to craft compelling decks and communicate clearly in client meetings
• Strong analytical skills and comfort connecting performance data to strategic recommendations
• Preferred: deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems

Preferred

• Preferred: deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems

Benefits

• Full-time, in-office position in New York City
• Competitive base (160k-225k) + bonus structure, total compensation range 160k-450k/yr
• Company-paid health, dental, and vision insurance
• $300/month commuter benefit
• Annual team offsites. Our last two were in Tulum, Mexico and Hokkaido, Japan.