Senior Director, Growth Marketing (Alma)
Spring Health
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
3 hrs ago
Growth Marketing Hacker
USA (Remote)
$100K/yr – $120K/yrSenior Level5+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid acquisition and ABM pipeline with AI-powered workflows, experiment channels, and data-driven optimization; you will build hands-on paid programs, automate copy and audience work, and pre-qualify leads before sales.
- Growth Ownership: Own paid campaigns across LinkedIn, Google, programmatic, and emerging AI-native channels, with hands-on execution.
- AI Workflows: Build AI-powered workflows for copy, segmentation, enrichment, and reporting to cut manual work.
- ABM to pipeline: Turn targeted account lists into signal and sequence driven pipeline for qualified opportunities.
Job Description
Responsibilities
- Launch, run, and optimize paid acquisition campaigns across LinkedIn, Google, programmatic, and emerging AI-native channels — hands-on, no handoffs
- Build AI-powered workflows that replace manual work: copy generation, audience segmentation, enrichment, reporting
- Generate pipeline from targeted account lists (ABM approach) — from signal to sequence, fast
- Experiment with new growth channels; kill what doesn't work, scale what does
- Use AI tools (Claude, ChatGPT, Clay, n8n, etc.) to enrich and qualify leads before they hit sales
- Analyze funnel performance, surface insights, and act on them without waiting to be asked
Requirements
- You use AI tools every day — not to experiment, but to actually do the job: write copy, build workflows, research, analyze
- 5+ years of hands-on experience in performance, growth, or demand gen marketing
- You've launched and optimized paid campaigns yourself (not just managed agencies)
- Strong analytical skills — comfortable with attribution, funnel metrics, and dashboards
- B2B SaaS experience
- Advanced English (written and spoken)
- Experience with programmatic / ABM tools (6sense, Demandbase, or similar)
Preferred
- Prior team or project management experience — you know how to coordinate, even if that's not your main job here
- Hands-on with Clay, n8n, Make, Apollo, or similar automation/enrichment tools
- Basic scripting (Python, SQL) — enough to pull data or automate a task
- Familiarity with the MarTech/analytics space
Benefits
- Remote-first environment
- Strong product/market fit: marketing data product for US-based enterprises
- 20 working days of PTO per year
- US holidays and additional days off
- Professional development reimbursement
Improvado
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards.With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys.Want to learn more? Schedule a demo at www.improvado.io.
