Company overview

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards.With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys.Want to learn more? Schedule a demo at www.improvado.io.
Founded in 2015
San Diego, California, USA
105 employees (10 in marketing)
84% recommend to a friend
86% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

19 open now

Headcount trend

Company growth over the last 12 months

Headcount -5.3% year over year

Funding

Total funding

$30M

Last raise

$22M

Series A, 4 years ago

Funding history

May 2022

Series A Improvado · $22M

Apr 2019

Seed Round Improvado · $5M

Apr 2018

Seed Round Improvado · $3M

May 2017

Seed Round Improvado

Audience

Monthly website visitors
120.3K
Month over month-8.4%
Quarter over quarter-24.9%
Top sourceSearch (51.6%)
Ad budget per month$55.3K
Average search rank37.3
Traffic source mix
Search
51.6%
Direct
35.2%
Referral
8.9%
Social
3.2%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

27.2K

12-mo growth

+145.4%

Monthly growth

+17.6%

News

Links