Growth Marketing Generalist

San Francisco, CA (Hybrid)

$135K/yr – $185K/yrMid Level2+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end developer marketing programs by coordinating events, assets, and messaging while measuring performance and partnering with sales, design, and product on pipeline impact.

  • Own timelines for assets and copy for growth programs
  • Lead event logistics and on-site support
  • Measure and report on program performance

Job Description

Responsibilities

  • Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up.
  • Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time.
  • Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience
  • Reporting: Track performance across programs and report on what worked, surfacing what we should do more or less of.
  • Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance.
  • Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging.
  • Continuous Learning: Build real knowledge of WorkOS products, our developer audience, and the AI-native companies we sell to.

Requirements

  • Experience: 2-4 years in a marketing role at a B2B software or technology company, ideally one selling to a technical audience.
  • Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct.
  • Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased.
  • Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader.
  • Events Experience: Hands-on experience running or supporting events, from small dinners to conferences.
  • Tooling: Comfortable in a modern marketing stack, including marketing automation or email tooling, a CMS, and analytics.
  • Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it.
  • Self-starter: Previous startup experience, particularly in high-growth PLG organizations.
  • AI-Native: Hands-on experience building with AI-native tools, using LLMs, agents, and automation in your own marketing workflows.

Preferred

  • Experience marketing developer tools, infrastructure, or API products.

Benefits

  • Healthcare coverage for you and your family, including medical, dental, and vision.
  • parental leave, paid-time off and fully remote working arrangements.
  • 401k matching
  • Competitive Equity
  • FSA, ST/LT Disability, Voluntary Life
  • Carrot fertility benefits
  • 20 days paid vacation + 10 holidays + unlimited sick leave
  • 12 weeks fully paid parental leave
  • Fitness : Monthly stipend for gyms, yoga classes, race registrations or whatever keeps you active
  • Wellness : Monthly stipend for a massage, meditations class, therapy, or activities that enhance your well-being
WorkOS logo

WorkOS

4.0 Glassdoor

WorkOS is an API platform that simplifies implementing crucial enterprise features like User Management, Single Sign-On (SSO), Directory Sync (SCIM), Audit Logs, and more.With WorkOS, SaaS products can become enterprise-ready in minutes, instead of months, instantly unlocking multi-million dollar enterprise deals. With a unified platform, modern APIs, and developer-first design, WorkOS is an intuitive solution for adding enterprise-grade functionality to your app. Go up-market and multi-product faster by enabling your engineers to focus on building core product differentiation instead of table stakes, enterprise features.

Founded in 2019
San Francisco, California, USA
105 employees (14 in marketing)
73% recommend to a friend

Salaries

Posted range

$135K/yr – $185K/yr

Taken straight from the job posting.

See all WorkOS salaries

Marketing Team

Marketing Team Size
5 (5% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$95M
Last Raise
$80M
Series B, 4 years ago

Funding History

  • Jun 2022
    Series B • $80M
  • May 2020
    Series A • $15M
  • Mar 2020
    Seed

Traffic Signals

Monthly Visitors
495.4K
Monthly Google Ads Budget
$33.2K
Traffic Source Mix
Search
35.5%
Direct
48%
Referral
13.5%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~105

Recent News

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Growth Marketing Generalist

WorkOS · San Francisco, CA · Hybrid