Growth Marketing Director, Defense & Security

Responsibilities

• In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account-based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, social media management, and campaign performance tracking and reporting.
• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts
• Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets
• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel
• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
• Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market
• Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies

Requirements

• Minimum bachelor’s degree in marketing or related field
• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
• Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
• Strong business acumen with critical and analytical thinking skills
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
• Adept at creating impactful go-to-market initiatives to commercialize the D&S expertise and services of Guidehouse
• Create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship
• Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally
• Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors

Preferred

• Professional Services and Consulting experience
• A passion for or experience in thought leadership strategy
• Global brand marketing and communications experience
• Public sector media experience

Benefits

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life
• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement, Personal Development & Learning Opportunities