Demand Generation Manager
Refine Labs
USA (Remote)
$100K/yr - $119K/yr (Est.)AgencyFull-timeSenior level
21 hrs ago
Growth Marketing & Demand Generation Lead
Fort Collins, CO (Hybrid)
$70K/yr – $80K/yrMid Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and optimize multi-channel B2B demand generation including paid, email, webinars and podcasts to drive pipeline and fit ABM goals.
- Demand Gen Execution: manage paid media on LinkedIn and Google Ads, landing pages, nurture flows, and lead capture.
- Webinar/Podcast Programs: plan, promote, host, edit, and repurpose content for blogs, social, and sales enablement.
- Partnerships and Events: develop associations, conferences, and pre/post-event campaigns to generate qualified opportunities and measure ROI.
Job Description
Responsibilities
- Own the execution and optimization of our B2B demand generation programs.
- Develop and execute integrated campaigns across paid digital, email marketing, webinars, podcasts, industry association partnerships, and events.
- Build landing pages, lead capture campaigns, email nurture workflows, and automated marketing programs.
- Manage paid media campaigns across LinkedIn, Google Ads, and other relevant platforms.
- Continuously test, measure, and optimize campaigns to improve lead quality, conversion rates, and pipeline contribution.
- Own the planning, production, promotion, and execution of our webinar and podcast programs.
- Coordinate speakers, agendas, registrations, and technical logistics.
- Host or facilitate webinars and podcast recordings as appropriate.
- Perform light editing using tools such as Descript, Riverside, or similar platforms to prepare recordings for publication.
- Partner with the content team to repurpose webinar and podcast content into blogs, social media, email campaigns, and sales enablement resources.
Requirements
- 4–6 years of experience in B2B demand generation, growth marketing, or digital marketing.
- Demonstrated success building and executing multi-channel demand generation campaigns that generate qualified pipeline.
- Experience managing paid advertising platforms including LinkedIn Campaign Manager and Google Ads.
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, or Marketo.
- Experience planning, producing, and promoting webinars, virtual events, or podcast programs.
- Experience supporting industry association partnerships, conferences, trade shows, or field marketing initiatives.
- Familiarity with basic audio/video editing tools such as Descript, Riverside, or Adobe Premiere Rush.
- Strong analytical skills with the ability to translate campaign data into actionable recommendations.
- Excellent project management, communication, and collaboration skills.
- Experience working closely with Sales to improve lead quality and pipeline performance.
Preferred
- Experience with Account-Based Marketing (ABM) Strategies is a plus.
Benefits
- Health, Dental, Vision and Life Insurance
- FSA, Short/Long Term Disability
- Tuition Reimbursement
- Paid Time Off
U.S. Career Institute
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