Growth Marketing Campaign Manager, US

Responsibilities

• Omnichannel Growth Marketing & Demand Generation
• - Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue
• - Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs
• - Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• - Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• - Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• - Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• - Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.
• Paid Media Management
• - Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of Search Engine Marketing campaigns

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Working knowledge of Google Ads or another paid-search platform; hands-on Google Ads experience preferred.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross-functional teams and external partners.

Preferred

• Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms is preferred.
• B2B, life sciences, biotechnology, healthcare, or other technical industry experience is preferred.

Benefits

• Our on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry.
• At BD, we offer a comprehensive Total Rewards program and are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.