Responsibilities

• Drive Top of Funnel awareness: Produce video and blog content, social media, newsletters and other activations to ensure that all the right prospects have heard of Gyde, know what we do, and how we can help them grow into their next chapter. Build SEO and AEO foundations to ensure efficient discovery long term.
• Nurture and convert in the mid-funnel: Develop resources, email journeys, and landing pages to encourage the right prospective partners to connect with our sourcing team.
• Activate IRL to build relationships: Help the team build and strengthen relationships with prospects through event sponsorships, owned events, and webinars. Develop effective playbooks for exhibits, collateral, swag, and vendor management to consistently drive measurable ROI.
• Manage the Gyde Partner Experience from LOI through close and beyond, you’ll surround the Gyde Partners with regular branded touchpoints throughout their journey, including swag, communications, co-branding, Town Hall support, and regular touchpoints with Gyde’s Leadership.
• Cross-Functional Collaboration: Work closely with Sourcing, M&A, Partner Growth, Product, and People teams to ensure marketing initiatives align with company priorities and growth goals.
• Portfolio Support: Work closely with portfolio agencies with similar go to market needs, including sales enablement, event activation, etc.
• KPIs and Outcomes: Top of Funnel Engagement: We’ll measure reach, frequency, and engagement to ensure prospects in target markets are seeing our messages often enough to take action.
• KPIs and Outcomes: Campaign Execution: Campaigns and journeys shipped on schedule, with clear performance reporting on open, click, and reply rates and a documented test-and-learn cadence.
• KPIs and Outcomes: Digital Presence: Website messaging refinement and other optimizations drive measurable improvement in time per session, pages per visit, and conversion on priority pages.
• KPIs and Outcomes: Social Growth: Consistent publishing cadence on social media, especially Linkedin, with growth in followers, engagement rate, and inbound interest from target audiences.

Requirements

• 2–4 years of marketing experience, preferably in a growth-stage startup or B2B SaaS environment.
• Hands-on experience with Webflow (or similar CMS), social media tools, design tools like Figma and Canva, and marketing automation platforms like Hubspot or Ortto.
• Strong project management skills; you can juggle multiple workstreams and meet deadlines.
• Excellent written and verbal communication skills, with a sharp eye for effective copy and design.
• Analytical and data-oriented mindset; comfortable with reporting, testing, and using data to tell a story.
• A self-starter with a builder’s mindset–you thrive in ambiguity and enjoy creating structure.
• Collaborative and team-oriented; you’re energized by working cross-functionally.

Preferred

• Familiarity with healthcare, insurance, or financial services is a plus, but not required.

Benefits

• Flexible (Unlimited) Paid Time Off
• Medical, Dental, and Vision benefits for you and your family
• Retirement Plan (e.g., 401K)
• Parental Leave