Growth Marketer

Responsibilities

• Own and scale paid acquisition across Google, Meta, LinkedIn, and other social channels, targeting mid-market consumer brands.
• Plan, launch, and measure experiments across advertising, landing pages, messaging, and audiences.
• Build growth marketing processes and infrastructure from the ground up.
• Drive organic and lifecycle growth through SEO, answer engine optimization, email, and lifecycle marketing.
• Partner with Sales and Engineering to align campaigns with product launches and pipeline goals.
• Track performance and budgets, and optimize customer acquisition cost and payback metrics.
• Use AI tools and the company's platform to accelerate content and campaign execution, collaborating with a content creator on creative assets.

Requirements

• Four to six years of experience in growth, performance, or demand generation marketing, including hands-on work at an early-stage, high-growth startup.
• Demonstrated ability to scale paid acquisition with measurable results across LinkedIn, Google, Meta, TikTok, and organic search.
• Strong copywriting and messaging judgment, with experience designing and analyzing experiments.
• Proficiency with AI tools such as Claude, ChatGPT, and agentic products.
• Experience marketing to brands or consumer goods companies; experience with marketing software, AI, or creative technology is a plus.
• Comfort building programs from scratch and working cross-functionally with Sales and Engineering.
• Bachelor's degree in marketing, business, or a related field is a plus.
• Authorized to work in the United States without visa sponsorship.