Responsibilities

• Own paid acquisition. Manage our agency relationship and hold them to results. Own budget pacing, channel mix, creative testing, and reporting. Our Founding GTM hire will help identify which channels are producing; you're the one who executes against that and makes the spend work.
• Build the measurement spine. Pixels, UTM conventions, event tracking, attribution. Right now we can't cleanly answer "where did that lead come from" — that's your first month. Everything downstream depends on you getting this right.
• Ship landing pages and run conversion rate optimization. Build pages fast, test them, kill the losers. You own the funnel from click to signup: page structure, form design, CTAs, and the experiment cadence that improves them.
• Own lifecycle marketing end to end. Design and run the onboarding, nurture, and re-engagement programs. You'll build the sequences, set the triggers, and own the metrics. Messaging gets reviewed before it ships, but the program is yours.
• Grow our distribution. Our Product Marketer writes the T:0 newsletter; you're responsible for the list it goes to actually growing. Same for every other owned channel.
• Own technical SEO and organic social publishing. Site structure, speed, indexing, schema, and getting content out the door on the channels where our audience is.
• Report on all of it. Bring a clear weekly read on what's working, what isn't, and what you're changing. We'd rather see a fast, honest read than a polished one that's a week late.

Requirements

• 3+ years in growth, performance marketing, demand gen, or a similar hands-on role. We care far more about what you've personally shipped than where you did it.
• You've run paid campaigns yourself — built them, funded them, optimized them — not just sat in the readout.
• You're comfortable in the plumbing: tag managers, UTM hygiene, analytics tools, a CMS or landing page builder. You don't need to be an engineer, but nothing on that list should scare you. We use Webflow for our website and Hubspot for marketing automation right now
• You're genuinely analytical. You can pull a number, know whether to trust it, and say plainly what it means.
• You move fast and you'd rather launch something scrappy today than something perfect next month. This is a team where the bottleneck should never be you.

Preferred

• Experience marketing to founders or early-stage startups.
• Experience at early stage (pre-seed/seed/series A) startup
• You've built lifecycle programs from zero, not just maintained someone else's.
• You use AI tools aggressively to move faster — research, copy drafts, creative iteration, analysis.
• You've managed an agency or external vendor and gotten real work out of them.