Growth Marketer

Responsibilities

• Own campaigns from idea to results
• Take plays from spec to live: audience, message, channel, landing page, conversion.
• Work both motions: self-serve signups that need to activate, and accounts that need to become sales pipeline.
• Build the demand gen assets that make campaigns go: landing pages, ad creative, emails, webinar promos, and whatever else the idea needs.
• Think big and be unorthodox
• Run creative bets that a more cautious team wouldn’t try. Some will flop... that’s part of it, as long as you know why.
• Spot what no one owns and treat it as an opening, not a blocker.
• Test a lot, and be honest about it
• - Run a real volume of tests: landing pages, signup flow, ad creative, email, audiences. A high test count is the job, not a sign you’re thrashing.
• Decide what success looks like before something ships, and call out a loss out loud, even when it’s your own play.

Requirements

• 5+ years in performance marketing, channel marketing, demand gen, or a scrappy generalist marketing role, or a track record of building growth things on your own that speaks for itself.
• Creative and detail-oriented in equal measure. You come up with the idea and catch the broken UTM.
• Real growth instincts. You think in funnels and conversion, not just impressions and reach.
• A resume with real quantitative results: signups, conversion lifts, pipeline contribution, cost per lead or SQA, that kind of thing.
• Hands-on with the tools of the trade: HubSpot, landing page builders, and AI tools you actually use to move faster.
• Background at a high-growth company (data/AI space preferred, but a Ramp-equivalent is fine too).
• Great writing, and credibility with a developer and data audience.
• A bias toward shipping.
• Experience with AEO: getting a brand to show up in answers from ChatGPT, Perplexity, Google AI Overviews, and the like.
• Hands-on paid experience across Google, Meta, and LinkedIn, from audience setup through creative testing and optimization.