Responsibilities

• Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels.
• Define, drive, and measure KPIs for each campaign.
• Continually design and execute AB tests to make the most effective campaigns.
• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
• Become a great growth marketer while getting broad exposure to many parts of marketing and building a company.

Requirements

• 2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role.
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
• Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
• Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation.

Preferred

• Experience in a fintech business or the D2C industry is a bonus