Growth Marketer, Greenlight

Charlottesville, VA (Hybrid)

$70K/yr – $85K/yrMid Level6+ years expFull time

Posted 3 weeks ago

Job Summary

Own and optimize multi-channel marketing campaigns from idea to pipeline, including ABM, content, events, and media, while leveraging AI tools like Claude and maintaining rigorous lead follow-up.

  • Drive campaigns from concept to measurable pipeline and revenue impact
  • Create and optimize content, outbound messaging, and events to generate qualified opportunities
  • Coordinate partnerships, PR, and experiments with AI-assisted drafting to scale impact

Job Description

Responsibilities

  • Plan and launch campaigns with clear pipeline goals
  • Improve landing pages, forms, and email follow-up so more interested buyers convert into sales opportunities
  • Build target account lists and outbound messaging for account-based campaigns
  • Track results from first touch to closed deal
  • Build relationships with podcast hosts and creators, and manage our sponsorships
  • Build and run ad campaigns on social channels
  • Manage our review site profiles and collect reviews from happy customers
  • Help plan and host regional dinners and events, where buyers get to know us in person
  • Promote events and drive attendance with social posts and email outreach
  • Handle booth materials and swag, along with handouts and other event collateral

Requirements

  • 3-6+ years of hands-on B2B marketing experience, ideally in software or tech
  • Experience owning campaigns from idea to measurable pipeline
  • Comfort being measured on pipeline and revenue
  • Strong relationship skills with customers and technical buyers
  • Something you've built with a coding agent like Claude Code, Cursor, or Codex that you can walk us through
  • Strong writing skills and the editorial judgment to fix generic or inaccurate AI drafts
  • Hands-on experience with LinkedIn ads or another paid platform, plus working knowledge of SEO and conversion optimization
  • Enough skill in Canva, Figma, Descript, or similar tools to produce clean designs and videos yourself

Preferred

  • Experience marketing to IT, security, or engineering audiences
  • Trade show or field event experience
  • Time at an early-stage startup
Shift Engineering logo

Shift Engineering

5.0 Glassdoor

Shift helps organizations apply AI to real workflows through custom AI systems, workflow automation, and products like Basis and Greenlight, built for regulated environments and real-world adoption.GreenlightHelping IT teams give citizen developers a safe way to deploy and manage the apps and AI agents they build.BasisAn AI intelligence platform for investment firms.

Founded in 2024
Charlottesville, Virginia, USA
10 employees
1% recommend to a friend

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($78K) is 21% below the median base salary for Growth Marketer roles in the United States ($98K).

Growth Marketer median pay in the United States

$98K/yr

Most earn $75K to $115K. Based on 22 salaries, including bonus and equity.

See all Shift Engineering salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
32.4%
Direct
38.8%
Referral
10.5%
Social
6.3%
Paid
4.1%

Headcount Trend

Current headcount: ~10
Shift Engineering logo

Growth Marketer, Greenlight

Shift Engineering · Charlottesville, VA · Hybrid