Responsibilities

• Own and manage structured testing roadmaps across paid social, search, and emerging channels (creative testing, audience/bid strategy tests, landing page tests, incrementality studies)
• Own landing page and funnel execution — building ad-to-landing page experiences tailored to personas and product angles
• Define hypotheses, success criteria, and measurement plans; document learnings and translate them into scaled recommendations
• Conduct weekly and monthly performance deep dives across Meta, Google, TikTok, TikTok Shop, and CTV — analyzing ROAS, CAC, MER, CVR, AOV, and LTV against targets
• Work across attribution sources (platform-reported, Northbeam/MTA, GA4, Shopify) to triangulate true performance and surface actionable insights
• Build and maintain weekly executive summaries, WoW commentary, and monthly business reviews for client stakeholders
• Hands-on media buying: build, manage, and optimize campaigns directly in ad platforms (Meta, Google, TikTok) — including campaign structure, budget pacing, and in-platform reporting
• Manage and QA the work of internal and contract media buyers as the team scales — reviewing pacing, budget allocation, campaign structure, and optimization decisions
• Set weekly priorities for buying workstreams and ensure execution aligns with strategy and testing roadmaps
• Build polished, board- and leadership-ready presentations (QBRs, performance decks, strategy recommendations)

Requirements

• 3–6 years of experience in growth/performance marketing — agency, consultancy, or in-house DTC preferred
• Hands-on media buying experience required — building and optimizing campaigns directly in Meta Ads Manager, Google Ads, and TikTok Ads; familiarity with TikTok Shop, CTV, and affiliate/creator programs a plus
• Strong analytical toolkit: advanced Excel/Google Sheets; experience with attribution platforms (Northbeam, Triple Whale, Rockerbox) and GA4
• Proven ability to build and deliver executive-level presentations — strong storytelling with data
• Understanding of DTC unit economics (CAC, LTV, MER, contribution margin) and e-commerce metrics
• Exceptional organization and project management skills; able to juggle multiple client accounts without dropping balls
• Excellent written communication — you'll be writing client-facing Slack updates and exec summaries daily

Preferred

• Nice to have: Experience managing media buyers, vendors, or junior team members
• Nice to have: experience in beauty, skincare, fragrance, or wellness categories

Benefits

• Benefits – Unlimited PTO, remote flexibility