Growth Lead - Social Media App

Responsibilities

• The cold start plan — Pick two or three beachheads (campuses, creator audiences, calendar-driven fan communities) and get them dense enough that the product works for the people in them before widening.
• The invite loop — Onboarding pushes group formation. You own invite rate, groups formed per new user, and K-factor, and you work with product and design to move them.
• Launch moments — The sports and culture calendar is our drumbeat (NBA opening, Thanksgiving, playoffs, Super Bowl, award season, reality TV launches, etc.) You plan and run the push around each one.
• Experiments — A weekly cadence of growth tests with a clear hypothesis, a cost, a reach estimate, and a kill or scale decision. Lots of guerrilla tactics encouraged.
• Paid acquisition — Direct the agency: creative, targeting, which games we advertise, and the path from today's CPA to where it needs to be. Own attribution and the weekly scorecard (installs by source, invite rate, groups formed, pick-through, D1/D7, cost per activated user).
• Creators and communities — Grow the creator and campus programs from pilots into a repeatable playbook
• The growth stack — Analytics, attribution, referral tooling, lifecycle messaging.

Requirements

• 2 - 6 years of experience in a growth position where you increased user acquisition and virality in a meaningful way.
• Experience with growth for a consumer social app or something with the same network dynamics, from zero to its first real traction. You can tell us what the cold start problem was, what you tried, what failed, what finally worked, and the metrics behind it all.
• Experience with a successful growth campaign — You are a builder and an operator at once. Comfortable in a spreadsheet, an ad manager, a DM thread with a creator, and a campus event in the same week.
• You run experiments properly — Hypotheses, instrumentation, honest reads, fast decisions.
• You understand the difference between installs and a working network. Density, invite loops, and retention cohorts are how you think.
• You are scrappy and a little relentless. You find the ten people who matter in a community and get them in.
• Metrics-driven, in the weeds, understanding the K factor. Real-time is so key.
• You must have current knowledge and interest in sports, betting, entertainment, fantasy or fan communities, and pop culture.

Preferred

• Experience as a campus ambassador, creator, or community-led growth, where you created the playbook(s) you have run yourself.
• Experience with user acquisition for a social app for sports, betting, entertainment, fantasy, fan communities, or pop culture.