Growth Lead

Responsibilities

• Own the full funnel. Connect spend to meetings, pipeline and revenue, and work with sales to lift lead quality and conversion
• Grow SEO and AEO. Make Raylu the answer when investors search, or ask an AI assistant, about deal sourcing and origination
• Run paid social. Reach partners and deal teams at PE, growth and VC funds on LinkedIn and beyond, measured on cost per qualified meeting
• Test new channels. Find what we aren't running yet, including product-led signals, and run clean tests to scale or kill fast
• Set the channel strategy. Each half, rank channels by ROI, move budget to what works, cut what doesn't, and defend the call with data
• Build referral and community loops. Turn customers, investors and friends of Raylu into a steady source of warm, high-intent introductions
• Shape the narrative. Ship launch campaigns, case studies and thought leadership that make Raylu the default name in AI origination
• Build with AI. Create the AI workflows behind research, personalization and operations; this is how the whole team works

Requirements

• 4+ years in growth, demand generation or performance marketing at a fast-growing B2B company, ideally early stage.
• A track record of owning outcomes (pipeline, meetings, revenue), not just activity or channel-level reporting.
• Hands-on experience with SEO and paid social, and a working view of how AI answer engines are changing search.
• Proven ability to rank and reallocate spend across channels by ROI, and to kill or scale based on evidence.
• Comfort identifying, testing and standing up entirely new channels, not only running the established ones.
• Strong grasp of funnel metrics and attribution, balanced with practical judgment about what the data can and can't tell you.
• A strong cross-functional operator who works well with product on signals, with sales on lead quality and handoff, and with founders on strategy.
• Efficiency-obsessed: you pressure-test where every dollar and hour goes before committing it.
• Clear, sharp writing; you can turn a complex product into a message an investor cares about.
• Hands-on with AI tools and no-code workflows, and excited to push them further.

Preferred

• Marketing strategy experience is a major plus. If you've owned positioning, messaging, segmentation or a go-to-market plan, not just executed campaigns inside one, tell us about it. We want someone who can set the strategy and then run the initiatives that deliver it.

Benefits

• Daily paid lunches; wellness + Citi Bike benefits
• Health, dental, and vision insurance
• 401(k) with 3% automatic contribution (no vesting)
• High-performance in-office culture in Midtown Manhattan (Mon–Fri)
• Unlimited PTO