Growth Lead

Responsibilities

• GTM Strategy: Collaborate closely with our Founders to develop, implement, and refine GTM strategies to hit our revenue targets
• Demand Generation: Build multi-channel demand generation campaigns to drive awareness, engagement, and lead generation
• Experimentation (“Growth Hack”): Design, implement, and analyze A/B tests and other experiments to optimize each stage of the GTM funnel and improve conversion rates. Identify bottlenecks, inefficiencies, and areas of improvement in the Sales and Marketing funnel and take action to address them
• Market Research and Analysis: Conduct thorough market research to identify target audiences, market trends, and competitive landscape. Analyze data to inform strategic decisions and optimize go-to-market and demand generation plans
• Performance Measurement: Track and analyze the performance of go-to-market and demand generation initiatives. Use data-driven insights to optimize strategies and ensure continuous improvement
• Project Management: Manage multiple projects simultaneously, ensuring timely and successful completion. Coordinate with various teams to meet deadlines and achieve goals

Requirements

• 5+ years of experience in GTM, demand generation, strategy & operations, or management consulting
• Background in startups or fast-paced product environment
• Knowledge of go-to-market best practices, demand generation tactics, and current market trends
• Demonstrated experience in developing and executing successful demand generation campaigns
• Proficiency in market research, data analysis, and lead generation techniques
• Adept at quickly learning and adopting new technologies (e.g., sales and marketing automation tools and platforms)
• Bias toward ownership, curiosity, and delivering simple solutions to complex problems
• Based in SF or willing to relocate
• Value autonomy over process

Benefits

• Generous equity grant vested over 4 years
• Flexible work schedule and open vacation policy
• Access to medical, dental, and vision plans
• Wellness and commute stipends
• All the tools you need (laptop, monitor, etc.)