Responsibilities

• Build the funnel. Define and instrument the provider acquisition → activation funnel, with metrics by vertical, channel and cohort.
• Run experiments fast. Launch rapid tests across email, SMS, calls, messaging and in-product onboarding to find the playbooks that convert best, then scale them.
• Own lifecycle journeys. Design automated journeys that take providers from prospect → claimed profile → active lead recipient → paying customer.
• Scale the channels that work. Find and grow the highest-leverage channels, including direct outreach, product-led acquisition and strategic distribution partnerships.
• Shape the product. Feed channel, messaging and funnel learnings back to Product and Engineering to improve onboarding and provider value.
• Use AI and automation. Use automation and AI agents to lower acquisition and activation costs while improving retention and monetization.
• Expand the engine. Take proven motions from the first priority home-service verticals to new verticals and geographies.

Requirements

• Senior experience in growth or product growth, with a track record of scaling acquisition or activation funnels
• Experience growing SMB, marketplace or local-provider supply
• Strong funnel analytics skills: comfortable defining metrics, building cohort views and finding bottlenecks in the data
• Hands-on lifecycle marketing expertise (email, SMS, messaging) and rigorous A/B testing and experiment design
• Deep understanding of acquisition, activation and retention mechanics
• A hands-on, bias-for-action style and comfort with ambiguity in an early-stage setting
• Real empathy for small-business owners and what drives their decisions

Preferred

• Experience in home services, local marketplaces, SMB SaaS or lead generation
• Monetization experience (pricing, packaging, conversion to paid)
• CRM and marketing automation expertise (e.g., Braze, Klaviyo, HubSpot)
• Experience building distribution partnerships
• Experience using AI to drive growth
• Strong product instincts and commercial judgment
• We especially value people who have scaled SMB or provider supply through product and lifecycle levers. This role is not a traditional enterprise BD or field-sales role.