Responsibilities

• Define the go-to-market roadmap and align channel mix with target industries and buyer personas.
• Identify which channels perform best for different verticals, buyers, and deal sizes.
• Collaborate closely with the outbound sales team.
• Manage and optimize campaigns across Google, LinkedIn, and Meta .
• Focus on improving cost efficiency and increasing qualified lead volume.
• Leverage AI tools to rapidly test and iterate on creative and messaging.
• Differentiate the product from generic OCR tools and AI hype.
• Develop a strong category narrative through research, thought leadership, and high-impact content .
• Create assets such as case studies, vertical-specific guides, social proof, and attribution content.
• Own marketing budget allocation and track ROI.

Requirements

• Experience working in $1–10M ARR B2B SaaS environments (self-serve or sales-led with $10K+ ACV deals).
• Ideally familiar with industries such as finance, legal, logistics, or manufacturing .
• A growth-oriented marketer comfortable experimenting with Python scripts, LLM prompting, no-code tools, or APIs to test ideas quickly.
• Passionate about staying ahead of emerging AI tools and technologies .
• Experienced in SEO and paid acquisition channels , with a strong understanding of performance metrics.
• Comfortable operating in fast-moving, ambiguous startup environments and building structure where it doesn’t yet exist.

Preferred

• Experience using AI to accelerate content creation, lead enrichment, campaign operations, or marketing reporting .

Benefits