Responsibilities

• Positioning & ICP Focus: Define roadmap, align channels to verticals and buyer personas, coordinate with outbound sales.
• Paid Acquisition: Own Google, LinkedIn, and Meta; optimize CPL and volume; iterate with AI tools.
• Category Narrative & Credibility: Create original research and assets to build credibility beyond hype (case studies, guides, social proof).
• Experimentation & ROI: Own budgets; tie spend to pipeline with fast feedback and close-won analysis.
• AI & Tool Stack Ownership: Own marketing tech; evaluate AI tools and automate workflows for advantage.

Requirements

• You’ve operated at $1–10M ARR B2B SaaS (self-serve or sales-led with $10K+ ACV deals). Ideally, you understand legacy industries like finance, legal, logistics, or manufacturing.
• You’re a growth hacker at heart — comfortable writing Python scripts, prompting LLMs, using no-code tools, or duct-taping APIs together to test an idea before asking engineering for help.
• You have a compulsive need to stay current. You’ve tried the latest AI tools before they show up on TechCrunch. You have opinions on what’s actually useful vs. hype.
• You’ve built and owned SEO. You’ve managed paid channels and know what good looks like.
• You’re not daunted by ambiguity or chaos — you thrive in it because you know how to build structure fast.

Nice To Have

• Bonus: You’ve used AI to meaningfully accelerate content creation, lead enrichment, reporting, or campaign operations in a previous role.