Responsibilities

• Develop paid-creative strategies, concepts, hooks, and visual directions for Meta, TikTok, and other growth channels.
• Design high-quality ad variants, creator briefs, landing pages, and website experiences that connect the acquisition promise to the next step in the patient journey.
• Improve Legion’s visual brand across growth surfaces, including typography, layout, imagery, color, hierarchy, and trust signals.
• Map and simplify key website journeys so patients can quickly understand Legion, decide whether it is right for them, and convert with confidence.
• Turn campaign performance, user feedback, and growth priorities into clear design hypotheses and a steady cadence of experiments.
• Build reusable templates, components, and lightweight brand guidance that make future creative and landing-page work faster and more consistent.
• Deliver implementation-ready work in Figma and, when useful, Framer or Webflow; collaborate closely with web and engineering partners through launch and iteration.
• Use AI tools throughout concepting, prototyping, production, and iteration to increase speed and creative range.

Requirements

• A strong portfolio that includes beautiful homepages or landing pages, intuitive web flows, and brand or growth creative. Show your personal contribution and the result.
• Exceptional visual craft across typography, layout, hierarchy, imagery, and brand systems, paired with sound UX judgment.
• Experience turning an audience insight or growth brief into multiple creative concepts and testable variants.
• Fluency in Figma. Experience with Framer, Webflow, motion, creator or UGC briefs, or direct-response creative is helpful.
• Comfort using qualitative feedback and quantitative performance data to improve work without reducing every design decision to a single metric.
• Demonstrated use of AI-native creative and design tools to materially improve the speed, range, or quality of real work.
• Clear writing, low ego, high ownership, and strong asynchronous collaboration.
• Experience in health care or another trust-sensitive consumer category is helpful. Strong judgment and exceptional work matter most.