Responsibilities

• Own our Shopify storefront for acquisition — build and ship the product launches and seasonal campaigns behind our biggest moments of the year
• Build the self-serve tooling that puts you out of the page-building business: components, templates, and guardrails so growth marketing can launch and iterate on landing pages without filing an engineering ticket
• Build our referral program into something families actually want to share — the invite moments, landing pages, account dashboard, and rewards layered on top of our referral platform, plus the identity and reward data underneath that makes attribution and fulfillment work
• Build the campaign moments that are more than a page — the bespoke, high-effort experiences we build a few times a year and want people to remember
• Launch the web surfaces behind our brand work — campaign microsites, partner pages, and sign-up flows for the stories and events we want families to be part of
• Build new ways for kids to bring their friends along, from brand-led Hotlines to the sharing features that turn one Tin Can into two
• Help open new countries — the customer-facing side of international expansion, so buying a Tin Can in a new market feels as considered as it does at home
• Instrument what you ship and keep it reliable — tested, monitored, and reversible, because a broken checkout during a campaign is a family who couldn't buy the thing they came for

Requirements

• 4+ years building and launching customer-facing web applications, with real ownership of what you were responsible for
• Strong JavaScript/TypeScript and modern front-end work, plus enough back-end range to build and run an API (we're mostly TypeScript on AWS Lambda)
• Hands-on Shopify experience — theme development in Liquid, checkout and subscription flows, apps and integrations, and the judgment for what belongs in the platform versus outside it
• You've built tools for non-engineers and enjoyed it — you measure your success partly by how rarely people need you
• You've worked toward campaign deadlines and know how to ship something excellent when the launch date genuinely can't move
• You instrument what you build and can read the numbers honestly, including when they say your idea didn't work — you'll partner closely with the folks who own our experimentation platform rather than shipping blind
• A reliability mindset on revenue-critical surfaces — you'd rather catch a broken checkout with an alert than with a customer email, and you think in terms of what's tested, monitored, and reversible
• Security-aware around commerce, customer data, and third-party integrations — you keep dependencies current and know what an unmaintained plugin can cost
• A genuine eye for craft and a love of the details — you can take brand and design direction and make it look right, and you'll notice when the spacing and type are off before anyone files a bug
• A clear communicator who writes things down, because you want the whole team to understand the systems you build

Preferred

• Bonus: you've integrated a referral, affiliate, or loyalty platform via its APIs and SDKs — not just installed an app — and know where the real work hides in identity, attribution, and reward fulfillment; Flutter (our app is Flutter, and some of this work reaches into it); internationalization and multi-market storefronts; feature-flag platforms like GrowthBook; Klaviyo or other lifecycle-marketing tooling; or having grown a direct-to-consumer brand through real seasonal peaks