Responsibilities

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Requirements

• 3+ years of hands-on experience managing paid media campaigns across agency and client-side environments.
• Working proficiency in at least two of these three core channels: Google Ads, Meta Ads, and The Trade Desk (programmatic) — bonus points for all three.
• Experience managing budgets, with at least one client or account with $50k+/month in ad spend.
• Agency experience strongly preferred. You are comfortable juggling multiple clients and ramping quickly on new accounts.
• AI-forward. You actively use AI tools in your workflow (reporting, analysis, creative, research) and can speak to how.
• Strong analytical skills and sharp attention to detail in campaign management and reporting.
• Confident, clear communicator. You’re able to present insights and recommendations to clients, not just teammates.
• Self-starter with real drive. You are proactive, high-energy, and comfortable managing multiple client priorities without heavy oversight.
• Curious about how data, creative, and customer behavior intersect to drive business outcomes.
• Collaborative team player with a genuine desire to grow into a client-facing strategist role.

Preferred

• Hands-on experience with A/B testing or CRO.
• Exposure to web analytics tools.
• Interest in lifecycle marketing, email, or automation.